Brushlings
Privacy-first

Privacy

Brushlings is built for children, and privacy is not a footnote. It is the foundation.

The short version

The Brushlings app collects no personal data, shows no ads, uses no trackers, and the camera image never leaves the device.

This website uses optional analytics cookies only if you accept them in the cookie banner. Without consent, we only store your cookie choice locally.

The Brushlings app

Everything below in this policy about cameras, photos, progress, and streaks applies to the iOS app only — not to your visit on this marketing website.

Camera & Face Tracking

The AR mask experience requires access to the front camera. The live image and face-tracking data are processed only in real time on the device to display the mask. There is no transfer, upload, or permanent storage of this data.

Photos & Gallery

When your child takes an AR photo, it is stored locally inside the app. These photos are not uploaded and are accessible only on that device. They can be deleted at any time in the app gallery.

Progress & Streaks

Brushing progress, streaks, and unlocked masks are stored only locally on the device, so your child can continue where they left off. This information is not linked to a person and does not leave the device.

No accounts, no tracking in the app

  • No registration and no user account are required in the app.
  • No third-party analytics or advertising SDKs are used in the app.
  • No location, contact, or identification data is collected by the app.
  • There are no external links or purchases in the app that children can access unsupervised.

This website: cookies & analytics

On dearfriend.digital/brushlings we use Google Analytics 4 via Firebase Analytics to measure page views and improve the website. Analytics runs only if you accept it in the cookie banner.

  • What is measured: page views, approximate location (country/city level), device/browser type, referrer, and session duration.
  • Provider: Google Ireland Limited / Google LLC (Firebase Analytics).
  • Legal basis (GDPR): your consent (Art. 6(1)(a)).
  • Storage: analytics cookies are set by Google only after you opt in.
  • Consent cookie: we store your choice locally as brushlings_cookie_consent (essential).
  • Opt out: click “Reject — no tracking” in the banner, or reopen your choice via “Cookie settings” in the footer.

More information: Google Privacy Policy · Firebase Privacy

Children should use the Brushlings app, not browse this website unsupervised. The website is aimed at parents and guardians.

Children

The Brushlings app is designed for children with special care. Because the app does not collect or transmit personal data, use of the app does not create privacy risks for children. We follow the principles of the GDPR and guidance for kid-friendly apps.

App data storage & deletion

All data generated by the app exists only on your device. Deleting the app or resetting app data in iOS Settings removes all local app data completely.

Changes to this policy

If anything changes in how data is processed, we will update this page. Significant changes will also be communicated in an app update.

Credits

Background music in the app:

The music file is bundled in the app and plays locally. Using Brushlings does not connect to Uppbeat.

Contact

Dear Friend Digital GmbH
Emilienstraße 9
90489 Nürnberg

Questions about privacy? Write to us at support@dearfriend.digital. We are happy to reply.

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